Here is our new web 💻

Here is our new web 💻

At Taranna Marketing we are especially excited to tell you about our new website!
We have been working with a lot of effort and motivation to offer you all the updated information that our new agency has to offer. The result is this complete website, where you can find all our services, get to know us better and access any additional information you may need for your company.

Welcome to our Marketing and Advertising agency!

What we offer on our new website

From our online space you can access our services, contact us, and get to know us better.

Great browsing experience

Browsing our website you will notice that we offer a great browsing experience. We want you to enjoy finding the marketing service that best suits your business.

Through the menu you will be able to easily access all the sections, where we tell you what our services consist of.

Security and speed during your visit

We guarantee security and speed during your visit to our website. And to ensure this, we have design experts who have made the creation of this website possible. This ensures that when you visit us, you will be able to do so in total comfort.

Discover our services

In the sections of our new website we have included all our services, so that you can consult them whenever you need them.

Responsive design

Our responsive design allows you to view the website correctly from any device with internet access; with a Smartphone, a Tablet, a desktop or laptop.

Do you need us?

We hope to see you here soon, that you enjoy browsing our website and that you can count on us to help you grow your business.

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When was Digital Mkt born?

When was Digital Mkt born?

As most of you already know, the word Marketing is an English term that dates back to the middle of the 16th century. Although it has become popular as an anglicism, in Spanish it should be called Mercadotecnia, a totally Spanish neologism and much more accurate in the denomination of what it conceptualises, which refers to the techniques and principles to develop commercial volume.

However, it was not until the beginning of the 20th century that the term marketing was used for the first time in a brochure describing a course by the American professor E.D. Jones (Massachusetts). Later, in 1914, Professor Lewis Weld (Connecticut) presented the research “Market Distribution” at the American Economic Association, which is considered to be the first scientific research on marketing.

But let’s take a big leap to the present day to find out at what point Digital Marketing has become part of our lives.

If we take a look at the advancement of technologies we get that:

  • In 1973, the first mobile phone call is made.
  • In 1981, the first personal computer was launched on the market.
  • In 1985, the AMA considers a new definition “Marketing is the process of planning and executing the conception, pricing, communication and distribution of ideas, products, and services to create exchanges that satisfy individuals and organisational objectives”.
  • In 1995 Yahoo and Altavista launch their first search engines.
  • 1998 saw the birth of
  • 2000 saw the birth of Inbound Marketing and, along with it, Content Marketing.
  • 2003 saw the birth of Facebook.
  • In 2004, the AMA formulated another definition: “Marketing is an organisational function and set of processes aimed at creating, communicating and distributing value to customers and managing customer relationships in ways that benefit the organisation and its stakeholders”.
  • Twitter was born in 2006.
  • In 2017 we reach the moment of total digital change.

From this point on, an immense path opens up for marketing, with an infinite horizon full of possibilities.

Therefore, the current definition of digital marketing is: “A component of marketing that uses the internet and online digital technologies, such as desktop computers, mobile phones and other digital platforms and media to promote products and services” (Wikipedia).

Technology is advancing by leaps and bounds, which is why we must always be up to date so as not to miss the opportunity to take advantage of each new advance that helps us in the process of improving our businesses.

Companies that do not adapt are left behind, yes, it is a fact. If you want to start a business or you already have one and you have not yet implemented these tools, do not wait a second longer and improve your situation thanks to this technology.

If you don’t know where to start, consult a professional for advice. Can we help you?

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Benefits of Digital Marketing

Benefits of Digital Marketing

In order to motivate the knowledge of the subject, and as the first entry in this blog, we will talk about the main benefits of the use of digital marketing in companies, but first, we will clarify a couple of concepts.

What exactly is Digital Marketing?

We come into contact with marketing constantly throughout the day: on the bus, when we download a book from Amazon, when we go out for a drink with friends, etc. In all these situations we act as buyers to obtain the goods or services we need or want.

“Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offers that have value for customers, partners and society in general” AMA (American Marketing Association).

Well, Digital Marketing is nothing more and nothing less than another marketing strategy for marketing but carried out in digital media. In the digital sphere, new tools appear such as immediacy, new interactive platforms and the possibility of real analytics of each of the strategies used.

But what are the benefits that make it so essential today? Well, there are many, as we list below:

* We can know, in real time, the impact of the strategies, what repercussions they have had, in which sectors and even the return on investment (ROI). In addition, it allows us to adjust strategies as often as necessary to improve results.

* It is cheaper than other media. The budgets of a digital marketing campaign are usually elastic and adjustable, so they are within the reach of any company, even small and medium-sized ones.

* Actions can be segmented to your buyer persona by applying some categories such as: gender, location, age, language, country, cultural level, etc.

* It allows you to create branding, as it has a direct and indirect impact on the brand, making the user remember it.

* It has no geographical limit, since, being digital, it can reach almost anywhere in the world. In addition, it helps to create audiences with similar interests in reference to the content being disseminated.

The Internet allows you to be everywhere. Borders are broken, but you struggle to capture the user’s attention.

So, if you have a business and you have not yet adapted to the present, it is time to “get your act together” so as not to be left behind, we can help you.

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