“Our discussion space”

As most of you already know, the word Marketing is an English term that dates back to the middle of the 16th century. Although it has become popular as an anglicism, in Spanish it should be called Mercadotecnia, a totally Spanish neologism and much more accurate in...

To give you an overview of of the subject, and as a first post in this blog, we will talk about the main benefits of using digital marketing in companies, starting by clarifying a couple of concepts.  What exactly is Digital Marketing? We come into contact with...