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MARKETING STRATEGY FOR BUSINESSES
We define strategies
to achieve OBJECTIVES
We develop marketing strategies tailored to your company’s objectives. We analyse your business, the market and your target audience to identify opportunities and determine the necessary steps to move forward with a clear direction.
We act as an external marketing department, providing strategic insight and coordinating the necessary actions to put the strategy into practice.
WHAT IS INCLUDED:
SITUATION ANALYSIS
We analyse your business, market, competitors and wider context to identify opportunities and areas for improvement.
TARGET AUDIENCE
We define and analyse the audiences you wish to reach in order to ensure your strategy and messaging are properly targeted.
POSITIONING AND VALUE
We focus on what sets your business apart and how you want to position yourself in your customers’ minds.
MARKETING OBJECTIVES
We set objectives and priorities in line with your company’s needs.
MARKETING PLAN
We define the actions, channels and resources required to achieve the objectives set.
MEASUREMENT AND OPTIMISATION
We analyse the results and use the data to refine and improve the strategy.
Understanding where your business stands and where it wants to go is the first step towards developing a coherent marketing strategy.
We identify the most suitable channels, initiatives and customer acquisition strategies to connect with your audience and generate business opportunities.
When do you need a marketing strategy?
A marketing strategy can help you if your business:
- Is growing and needs to organise its marketing activities.
- Wants to improve its market positioning.
- Is not seeing clear results from its current activities.
- Wants to reach new audiences or markets.
- Needs to coordinate different channels and suppliers.
- Has an in-house team but needs strategic support.
- Wants to outsource its marketing department.
At Taranna, we can help you define your strategy and support you in implementing it, working as an extension of your team.
This is our process
We analyse
We understand your business, your market, your competitors and your target audience.
We design
We define the strategy and the steps required to achieve your objectives.
We carry out
We set the measures in motion and coordinate the necessary resources.
We Measure and Optimise
We analyse the results and adjust our approach where necessary.
We analyse
We understand your business, your market, your competitors and your target audience.
We design
We define the strategy and the steps required to achieve your objectives.
We carry out
We set the measures in motion and coordinate the necessary resources.
We Measure and Optimise
We analyse the results and adjust our approach where necessary.
A strategy that
translates into ACTION
At Taranna, we don’t see a strategy as a document that ends up gathering dust in a drawer. We work closely with you to turn it into concrete actions and coordinate the necessary resources to carry it out.
We can take charge of various areas of marketing or work alongside your in-house team, whilst maintaining an overarching vision and a coordinated strategy. We are an external department that plans and executes.
Request a meeting
Tell us what your business needs. We’ll discuss your objectives and how we can help you.
write to us
Get to know us
Professionals with practical experience in different sectors (nationally and internationally). Accustomed to managing internal resources and subcontracted companies simultaneously, guaranteeing the initial budget requested by the client.
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