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Branding and communication for businesses
We create strong and
consistent BRAND IDENTITIES
We build brands that are consistent, recognisable and aligned with your company’s objectives. We define your brand’s identity, positioning and communication style so that every touchpoint conveys the same essence.
From visual identity to communication tone, we work on all the elements needed to build a strong brand and connect with your audience.
WHAT IS INCLUDED:
VERBAL IDENTITY
Naming
We develop memorable brand names that are aligned with your brand positioning and personality.
Slogans and brand messages
We create messages that help clearly convey the company’s value proposition.
Tone and voice
We define how the brand should communicate to maintain a consistent personality across all its channels.
VISUAL IDENTITY
Logo and graphic identity
We design a recognisable visual identity that is consistent with the company’s values and positioning.
Colours and typography
We select the visual elements that help to build a consistent brand image.
BRAND STRATEGY
Positioning
We define how you want your company to be perceived and what elements can set it apart in its market.
Values and personality
We develop the attributes that define the brand and which must be reflected in its communications.
Target audience
We analyse who the brand is aimed at in order to build an identity that is relevant to its audiences.
BRAND IDENTITY
Implementation of the brand identity
We apply the brand identity across the various channels and touchpoints to ensure consistent communication.
A consistent brand across every touchpoint
A brand is not just a logo. It is the sum of all the elements that make a company recognisable and define how it engages with its audiences.
That is why we work on brand identity and communication as a unified whole, ensuring your brand maintains a consistent image across its website, social media, corporate materials, campaigns and other touchpoints.
When does a company need to work on its brand?
Branding can help you when your business:
- Is just starting out and needs to build a professional identity.
- Has grown and its image no longer reflects its current reality.
- Wants to stand out more clearly from the competition.
- Is entering new markets or targeting new audiences.
- Needs to standardise its communications.
- Has evolved and needs to update its positioning.
- Has different channels but lacks a consistent identity across them.
Branding linked to
your MARKETING STRATEGY
Branding does not operate in isolation. A company’s identity must be aligned with its strategy, its objectives and the way it interacts with its customers.
At Taranna, we approach branding as part of a holistic marketing vision, coordinating it with the
strategy, digital marketing, web development and all other communication activities.
We can work alongside your in-house team or act as your external marketing department, coordinating the various areas required to develop your brand.
Request a meeting
Tell us what your business needs. We’ll discuss your objectives and how we can help you.
write to us
Get to know us
Professionals with practical experience in different sectors (nationally and internationally). Accustomed to managing internal resources and subcontracted companies simultaneously, guaranteeing the initial budget requested by the client.
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