Business strategy: what it is

Business strategy: what it is

In the business world, strategy is like the map that guides an organisation towards its goals and objectives. It is the master plan that defines how the company will grow, compete and succeed in its market. Developing an effective business strategy is an art that requires vision, analysis and precise execution. Below, we will explore the key elements of a successful business strategy and how they can be implemented.

Analysis of the Environment

Before formulating any strategy, it is crucial to understand the environment in which the business operates. This includes analysing the market, identifying competitors, assessing trends and considering economic, political and technological factors that may affect the business. A thorough analysis provides the basis on which the strategy will be built.

Defining Clear Objectives

An effective strategy must be aligned with the company’s objectives. These objectives should be specific, measurable, achievable, relevant and time-bound (SMART). Whether it is increasing revenue, expanding into new markets or improving operational efficiency, clear objectives provide direction and focus to the strategy.

Competitive Differentiation

In a saturated market, differentiation is critical to stand out from the competition. This can be achieved through product or service innovation, offering an exceptional customer experience, or through a competitive pricing strategy. Differentiation creates perceived value for customers and strengthens the company’s position in the marketplace.

Customer Focus

Customers are the heart of any business, and a successful strategy must focus on meeting their needs and exceeding their expectations. This involves deeply understanding customers, anticipating their future demands and adapting products and services to meet them. Customer-focused companies tend to build strong, long-lasting relationships, which drives growth and loyalty.

Flexibility and Adaptability

The business environment is dynamic and constantly changing. Therefore, an effective strategy must be flexible and able to adapt to new circumstances and challenges. This requires a willingness to review and adjust the strategy as necessary, taking advantage of emerging opportunities and mitigating potential threats.

Rigorous Execution

Even the most brilliant strategy will be useless without rigorous execution. This involves allocating adequate resources, setting clear goals, holding teams accountable and monitoring progress closely. Effective execution ensures that the strategy translates into tangible and sustainable results for the business.

In short, developing an effective business strategy is critical to the long-term success of any company. By understanding the environment, defining clear objectives, differentiating competitively, focusing on the customer, being flexible and executing rigorously, companies can position themselves to thrive in an increasingly competitive and changing marketplace.

Do you need us?

At Taranna Marketing we help you to develop the strategy that best suits your business.
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Ideas for web projects

Ideas for web projects

As you may already know, web design is the process of planning, conceptualising and creating the visual and functional structure of a website. It involves the combination of visual elements, such as graphic design, typography, colours and user interface design, together with technical aspects such as information architecture, navigation and usability.

The main objective of web design is to create an attractive, intuitive and efficient user experience that facilitates the user’s interaction with the website and satisfies their needs and objectives.

But… what types of web projects can be developed? Well, here are some models:

WEB DEVELOPMENT PROJECT IDEAS

* Online tutoring platform: platform where students can find tutors for help in different subjects. Includes advanced search functions, user profiles, class booking system and online payment.

* Local services marketplace: website where users can find and hire local services, such as home cleaning, household appliance repair, gardening, etc. Includes geo-localised search functions, service provider profiles and rating and feedback system.

* Project management platform: a web-based application that allows teams to manage projects, assign tasks, set deadlines and collaborate in real time. Includes features such as Kanban boards, task time tracking and internal messaging.

* Events and conferences website: website where users can find and register for events and conferences in different areas such as technology, arts, business, etc. Includes a calendar of events, speaker profiles and ticket purchase options.

* Crowdfunding platform: website that allows entrepreneurs and content creators to launch crowdfunding campaigns to finance their projects. It includes user registration, campaign creation, donation tracking and rewards for backers.

* Thematic social network: this is a social network focused on a specific topic, such as cooking, sports, music, etc. It includes user profile functions, content publishing, follower system and interest groups.

* Space rental platform: a website where users can rent spaces for events, meetings or activities, such as conference rooms, photography studios or rehearsal rooms. Includes space search functions, online booking and availability calendar.

* Skills exchange platform: website where users can offer their skills and services in exchange for other services or skills. Includes skills search functions, messaging between users and skills rating system.

These are just a few ideas for web development projects. You can adapt them according to your interests, skills and the target market you want to reach. Remember to also consider technical feasibility and market demand when choosing a project.

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Brand Identity Manual

Brand Identity Manual

A brand identity manual, also known as a brand style guide or brand book, is a document that establishes guidelines and standards for the correct representation and application of a brand in different contexts and media.
Its main objective is to ensure the visual and communicative consistency of the brand, regardless of how it is used in various platforms, print, digital or marketing materials.

The brand identity manual provides detailed information on the visual and verbal elements that make up the brand identity. Some of the key elements that are typically included are as follows:

Definición de logotipo

LOGO

The versions and possible variants of what will be the company’s image must be defined, as well as its dimensions and proportions, taking into account the minimum spaces and safety margins.

Colores para definir la marca

COLOUR PALETTE

Primary and secondary colours are defined, taking into account exact specifications (Pantone, RGB, CMYK codes) so that the same shades are always displayed in the different formats.

Tipos de letra para la marca

TYPOGRAPHY

As with colours, the main and secondary fonts, as well as the preferred sizes and styles and/or those adapted to the brand image, must be carefully defined and used in all formats.

Cómo queremos que nos vea el público

VISUAL STYLE

The type of photographs, graphics and illustrations should be defined and should be in line with the brand identity. It is important to develop distinctive patterns or graphic elements that make the brand stand out.

Adaptación de la imagen a los distintos medios publicitarios

MEDIA APPLICATIONS

Guidelines for use in print, digital media, social media, advertising, etc. are determined. Always in synergy with the brand image and without making structural changes to the design.

Aplicación de normas para un buen branding

RULES OF USE AND RESTRICTIONS

Rules should be specified to avoid misuse or misinterpretation of the brand, as well as the necessary restrictions on colour combinations and/or manipulation of the logo.

These are some of the key elements to keep in mind, but we cannot forget about the tone and voice of the brand – formal, friendly communication, etc. – incorporating key messages and a style of writing that is in line with the company’s image. It is also important to have a history of updates where changes to the identity are recorded.

 

Ultimately, creating and following a brand identity manual is essential to ensure that the brand is presented in a consistent and professional manner in all interactions with the public. It also makes it easier for those working with the brand, such as designers, copywriters and marketers, by providing clear and consistent guidelines.

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We have been working with a lot of effort and motivation to offer you all the updated information that our new agency has to offer. The result is this complete website, where you can find all our services, get to know us better and access any additional information you may need for your company.

Welcome to our Marketing and Advertising agency!

What we offer on our new website

From our online space you can access our services, contact us, and get to know us better.

Great browsing experience

Browsing our website you will notice that we offer a great browsing experience. We want you to enjoy finding the marketing service that best suits your business.

Through the menu you will be able to easily access all the sections, where we tell you what our services consist of.

Security and speed during your visit

We guarantee security and speed during your visit to our website. And to ensure this, we have design experts who have made the creation of this website possible. This ensures that when you visit us, you will be able to do so in total comfort.

Discover our services

In the sections of our new website we have included all our services, so that you can consult them whenever you need them.

Responsive design

Our responsive design allows you to view the website correctly from any device with internet access; with a Smartphone, a Tablet, a desktop or laptop.

Do you need us?

We hope to see you here soon, that you enjoy browsing our website and that you can count on us to help you grow your business.

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However, it was not until the beginning of the 20th century that the term marketing was used for the first time in a brochure describing a course by the American professor E.D. Jones (Massachusetts). Later, in 1914, Professor Lewis Weld (Connecticut) presented the research “Market Distribution” at the American Economic Association, which is considered to be the first scientific research on marketing.

But let’s take a big leap to the present day to find out at what point Digital Marketing has become part of our lives.

If we take a look at the advancement of technologies we get that:

  • In 1973, the first mobile phone call is made.
  • In 1981, the first personal computer was launched on the market.
  • In 1985, the AMA considers a new definition “Marketing is the process of planning and executing the conception, pricing, communication and distribution of ideas, products, and services to create exchanges that satisfy individuals and organisational objectives”.
  • In 1995 Yahoo and Altavista launch their first search engines.
  • 1998 saw the birth of
  • 2000 saw the birth of Inbound Marketing and, along with it, Content Marketing.
  • 2003 saw the birth of Facebook.
  • In 2004, the AMA formulated another definition: “Marketing is an organisational function and set of processes aimed at creating, communicating and distributing value to customers and managing customer relationships in ways that benefit the organisation and its stakeholders”.
  • Twitter was born in 2006.
  • In 2017 we reach the moment of total digital change.

From this point on, an immense path opens up for marketing, with an infinite horizon full of possibilities.

Therefore, the current definition of digital marketing is: “A component of marketing that uses the internet and online digital technologies, such as desktop computers, mobile phones and other digital platforms and media to promote products and services” (Wikipedia).

Technology is advancing by leaps and bounds, which is why we must always be up to date so as not to miss the opportunity to take advantage of each new advance that helps us in the process of improving our businesses.

Companies that do not adapt are left behind, yes, it is a fact. If you want to start a business or you already have one and you have not yet implemented these tools, do not wait a second longer and improve your situation thanks to this technology.

If you don’t know where to start, consult a professional for advice. Can we help you?

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