Types of corporate events

Types of corporate events

Corporate events are a fundamental tool in any company’s arsenal to strengthen relationships, promote products and services, and build a strong brand. From conferences and trade shows to gala dinners and product launches, there is a wide range of events that companies can organise to achieve their objectives.
Below, we explore some of the most common types of corporate events:

1. Conferences and Conventions:

Conferences and conventions are important events in the business world. They bring together professionals in a specific field to exchange knowledge, explore trends and establish business contacts. These events often include keynotes, panel discussions, workshops and networking opportunities.

 Conferences and Conventions

2. Trade Fairs and Exhibitions:

Trade fairs are key platforms for companies to showcase their products and services to a relevant audience. These events offer the opportunity to generate leads, close business deals and increase brand visibility. Exhibitions can be sectoral, regional or thematic, and attract a wide range of participants, from start-ups to market leaders.

Trade Fairs and Exhibitions

3. Networking Events:

Networking events are crucial to establishing and maintaining strong business relationships. These can include lunches, cocktail parties, dinners and even recreational activities designed to encourage interaction among attendees. Effective networking can open doors to new business opportunities and collaboration.

 Networking Events

4. Product and Service Launches:

Product and service launches are exciting events that generate interest and anticipation around a new business offering. These events can include presentations, live demonstrations, free samples and interactive activities to engage attendees and highlight the features and benefits of the product or service.

Product and Service Launches

5. Employee Meetings and Recognition Events:

Employee meetings and recognition events are key to strengthening team morale and cohesion. These events can include internal conferences, company retreats, gala dinners and award ceremonies to recognise individual and collective achievements.

Employee Meetings and Recognition Events

6. Corporate Social Responsibility (CSR) events:

CSR events are a powerful way for companies to demonstrate their commitment to the community and the environment. These events can include volunteering activities, fundraising initiatives, mentoring programmes and environmental sustainability projects.

Corporate Social Responsibility

In conclusion, corporate events play a key role in a company’s marketing and public relations strategy. Each type of event has its own unique purpose and benefits. By choosing the right type of event and executing it effectively, companies can achieve their business objectives and strengthen their market position.

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As you may already know, web design is the process of planning, conceptualising and creating the visual and functional structure of a website. It involves the combination of visual elements, such as graphic design, typography, colours and user interface design, together with technical aspects such as information architecture, navigation and usability.

The main objective of web design is to create an attractive, intuitive and efficient user experience that facilitates the user’s interaction with the website and satisfies their needs and objectives.

But… what types of web projects can be developed? Well, here are some models:

WEB DEVELOPMENT PROJECT IDEAS

* Online tutoring platform: platform where students can find tutors for help in different subjects. Includes advanced search functions, user profiles, class booking system and online payment.

* Local services marketplace: website where users can find and hire local services, such as home cleaning, household appliance repair, gardening, etc. Includes geo-localised search functions, service provider profiles and rating and feedback system.

* Project management platform: a web-based application that allows teams to manage projects, assign tasks, set deadlines and collaborate in real time. Includes features such as Kanban boards, task time tracking and internal messaging.

* Events and conferences website: website where users can find and register for events and conferences in different areas such as technology, arts, business, etc. Includes a calendar of events, speaker profiles and ticket purchase options.

* Crowdfunding platform: website that allows entrepreneurs and content creators to launch crowdfunding campaigns to finance their projects. It includes user registration, campaign creation, donation tracking and rewards for backers.

* Thematic social network: this is a social network focused on a specific topic, such as cooking, sports, music, etc. It includes user profile functions, content publishing, follower system and interest groups.

* Space rental platform: a website where users can rent spaces for events, meetings or activities, such as conference rooms, photography studios or rehearsal rooms. Includes space search functions, online booking and availability calendar.

* Skills exchange platform: website where users can offer their skills and services in exchange for other services or skills. Includes skills search functions, messaging between users and skills rating system.

These are just a few ideas for web development projects. You can adapt them according to your interests, skills and the target market you want to reach. Remember to also consider technical feasibility and market demand when choosing a project.

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We have been working with a lot of effort and motivation to offer you all the updated information that our new agency has to offer. The result is this complete website, where you can find all our services, get to know us better and access any additional information you may need for your company.

Welcome to our Marketing and Advertising agency!

What we offer on our new website

From our online space you can access our services, contact us, and get to know us better.

Great browsing experience

Browsing our website you will notice that we offer a great browsing experience. We want you to enjoy finding the marketing service that best suits your business.

Through the menu you will be able to easily access all the sections, where we tell you what our services consist of.

Security and speed during your visit

We guarantee security and speed during your visit to our website. And to ensure this, we have design experts who have made the creation of this website possible. This ensures that when you visit us, you will be able to do so in total comfort.

Discover our services

In the sections of our new website we have included all our services, so that you can consult them whenever you need them.

Responsive design

Our responsive design allows you to view the website correctly from any device with internet access; with a Smartphone, a Tablet, a desktop or laptop.

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We hope to see you here soon, that you enjoy browsing our website and that you can count on us to help you grow your business.

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When was Digital Mkt born?

When was Digital Mkt born?

As most of you already know, the word Marketing is an English term that dates back to the middle of the 16th century. Although it has become popular as an anglicism, in Spanish it should be called Mercadotecnia, a totally Spanish neologism and much more accurate in the denomination of what it conceptualises, which refers to the techniques and principles to develop commercial volume.

However, it was not until the beginning of the 20th century that the term marketing was used for the first time in a brochure describing a course by the American professor E.D. Jones (Massachusetts). Later, in 1914, Professor Lewis Weld (Connecticut) presented the research “Market Distribution” at the American Economic Association, which is considered to be the first scientific research on marketing.

But let’s take a big leap to the present day to find out at what point Digital Marketing has become part of our lives.

If we take a look at the advancement of technologies we get that:

  • In 1973, the first mobile phone call is made.
  • In 1981, the first personal computer was launched on the market.
  • In 1985, the AMA considers a new definition “Marketing is the process of planning and executing the conception, pricing, communication and distribution of ideas, products, and services to create exchanges that satisfy individuals and organisational objectives”.
  • In 1995 Yahoo and Altavista launch their first search engines.
  • 1998 saw the birth of
  • 2000 saw the birth of Inbound Marketing and, along with it, Content Marketing.
  • 2003 saw the birth of Facebook.
  • In 2004, the AMA formulated another definition: “Marketing is an organisational function and set of processes aimed at creating, communicating and distributing value to customers and managing customer relationships in ways that benefit the organisation and its stakeholders”.
  • Twitter was born in 2006.
  • In 2017 we reach the moment of total digital change.

From this point on, an immense path opens up for marketing, with an infinite horizon full of possibilities.

Therefore, the current definition of digital marketing is: “A component of marketing that uses the internet and online digital technologies, such as desktop computers, mobile phones and other digital platforms and media to promote products and services” (Wikipedia).

Technology is advancing by leaps and bounds, which is why we must always be up to date so as not to miss the opportunity to take advantage of each new advance that helps us in the process of improving our businesses.

Companies that do not adapt are left behind, yes, it is a fact. If you want to start a business or you already have one and you have not yet implemented these tools, do not wait a second longer and improve your situation thanks to this technology.

If you don’t know where to start, consult a professional for advice. Can we help you?

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