When was Digital Marketing born?

digital marketing

As most of you already know, the word Marketing is an English term that dates back to the middle of the 16th century. Although it has become popular as an anglicism, in Spanish it should be called Mercadotecnia, a totally Spanish neologism and much more accurate in the denomination of what it conceptualises, which refers to the techniques and principles to develop commercial volume.

However, it was not until the beginning of the 20th century when the term marketing was used for the first time in a brochure describing a course by the American professor E.D. Jones (Massachusetts). Later, in 1914, Professor Lewis Weld (Connecticut) presented the research “Market Distribution” at the American Economic Association, which is considered to be the first scientific research on marketing.

But let’s take a big leap into the present day to find out at what point Digital Marketing has become part of our lives.

If we take a look at the progress of technology, we can see that:

  • In 1973, the first mobile phone call was made.
  • In 1981 the first personal computer was launched on the market.
  • In 1985, the AMA considers a new definition Marketing is the process of planning and executing the conception, pricing, communication, and distribution of ideas, products, and services to create exchanges that satisfy individuals and organisational objectives.
  • In 1995 Yahoo and Altavista launched their first search engines.
  • In 1998 Google was born.
  • 2000 saw the birth of Inbound Marketing and, along with it, Marketing Content.
  • In 2003 Facebook was born.
  • In 2004, the AMA formulates another definition:Marketing is an organisational function and set of processes aimed at creating, communicating and distributing value to customers and managing customer relationships in ways that benefit the organisation and its stakeholders.
  • Twitter was born in 2006.
  • In 2017 we reach the moment of total digital change.

From this point on, an immense path opens up for marketing, with an infinite horizon full of possibilities.

Therefore, the current definition of digital marketing is:A component of marketing that uses internet and online digital technologies, such as desktop computers, mobile phones and other digital platforms and media to promote products and services (Wikipedia).

Technology is advancing by leaps and bounds, that is why we must always be up to date in order not to miss the opportunity to take advantage of each new advance that helps us in the process of improving our businesses.

Companies that do not adapt are left behind, yes, it is a fact. If you want to start a business or you already have one and you have not yet implemented these tools, do not wait a second longer and improve your situation with this technology.

If you don’t know how to start, ask a professional for advice. Can we help you?

Benefits of Digital Marketing

To give you an overview of of the subject, and as a first post in this blog, we will talk about the main benefits of using digital marketing in companies, starting by clarifying a couple of concepts. 

What exactly is Digital Marketing?

We come into contact with marketing constantly throughout the day: on the bus, when we download a book from Amazon, when we go out for a drink with friends, etc. In all these situations we act as buyers to get the goods or services we need or want.

“Marketing is the activity, the set of institutions and processes to create, communicate, deliver and exchange offers that have value for customers, partners and society in general “ AMA (American Marketing Association).

Digital Marketing is, basically, a marketing strategy carried out in digital media. In the digital field new tools appear such as immediacy, new interactive platforms and the possibility of real analysis of each of the strategies used.

But, what are the benefits for it to be so essential today? Well, many, as we name below:

* We can know, in real time, the impact of the strategies, what repercussions they have had, in which sectors and even the return on investment (ROI). In addition, it allows us to adjust the strategies, as many times as necessary, to improve the results.

* It is more economical than other methods. The budgets of a digital marketing campaign are usually elastic and adjustable, so they are within the reach of any company, even medium and small ones.

* The actions can be targeted to your buyer person by applying some categories such as: gender, location, age, language, country, cultural level, etc.

* It allows the creation of branding, since it has a direct and indirect impact on the brand, making the user remember it.

* It has no geographical limit, since, being digital, it can reach almost anywhere in the world. In addition, it helps to create audiences with similar interests in reference to the content that is disseminated.

The Internet allows you to be everywhere. Borders are broken, but the user’s attention is being drawn to it.

So, if you have a business and have not yet adapted to the present, it is time to “hurry up” so as not to be left behind, we can help you.